Friday treat: Vintage Will Welch reportin’:

“Do you know how quickly you can spend a million dollars on this shit?” Ross asks, pointing up at another endless line of promo boards as we finally shake free from the traffic and speed over the bridge towards the Beach. “We said fuck it and bought all the machines and equipment, and we print everything ourself. Now labels see what we do, and they paying us to print they shit.” E-Class also bought Poe Boy Entertainment an industrial cherry picker so their street team can reach the spots nobody else can reach. They put everything up at 4 AM the night before a show, they get permits when necessary, and when the event is over, they go right back out and take everything down so it can be used again. E-Class even has someone guarding the inflatable gorilla for the weekend.